(News)Stand and Deliver
I happened on a column by Julie Burchill today on the Indy’s website. Haven’t been there for a while, seems to have changed a bit since I was last there. And not necessarily for the better. I liked the...
View ArticleThe most expensive marketing plan ever?
I’ve just got back from a few days in LA, presenting at Lyris’s Future Vision conference there. Obviously, I flew Air New Zealand from London. Now I’ll admit, as a kiwi, to being a touch biased. But...
View ArticleClik here to view.
Go compare? Go away!
Spam. According to the Economist last week, it’s on the decline… temporarily at least, thanks to the shutting down of a bunch of servers in Russia. Part of the rationale Mark Zuckerberg offered for...
View ArticleClik here to view.
December? Time to make lists!
'tis the winter of our list content The calendar flipped over to December this week, we got an inch of snow in London… and everything ground to a halt. Except for the compilers of end-of-year lists,...
View ArticleClik here to view.
Unsubscribe: How not to handle it
A couple of years back, I blogged about an unsubscribe from a Guinness list that asked for WAY too much information. I called it ‘probably the worst unsubscribe in the world’ at the time. It’s nearly...
View ArticleClik here to view.
Barriers to entry
Never mind ‘Q‘. The more pertinent question is WHY? I admit I have a tendency to get more worked up than the average customer about bad form in email sign-ups. Most people, I’m sure, will either groan...
View ArticleClik here to view.
That’s not my name!
(with apologies to the Ting Tings) Thanks, Yahoo! I just got an over-enthusiastic email from Yahoo about something that means very little to me. Following on from my recent rant about poor sign-up...
View ArticleSandlines @ Mediapro
I’ll be on the podium at 2.55 on Tuesday 1st November at the MediaPro conference at Olympia. I’ve just finished putting together my ‘prezi’, so if you’re interested please feel free to take a look. I’m...
View ArticleAre you ready for Big Data?
Great piece on McKinsey Quarterly today. It reminds me of the old-school mantra about ‘information is power’ that led to some types of managers seeking to keep that information close to their own...
View ArticleClik here to view.
The Social Phone doesn’t come with an IVR menu
Local Social Summit - London - 9-10 November 2011 When big brands think local This week sees the third Local Social Summit in London. I’ll be there, curating a panel of great thinkers sharing their...
View Article
